Friday, January 3, 2020

Understanding native app development - what you need to know in 2020



Native mobile app development involves building apps for specific mobile operating systems and allowing users access to them from dedicated app stores. These mobile apps don’t run in web browsers.
According to IDC’s 2018 data, Apple’s iOS and Google’s Android have expelled all other mobile operating systems out of the market during 2018, which is to say that in 2019 native mobile app development is all about building native apps for iOS and Android devices. So, in order to build an application for iOS, app developers will use programming languages like Objective-C or Swift. In contrast, developing for Android will call for programming languages such as Java or Kotlin. The dedicated app store for each of them being App Store and Google Play respectively.
Creating a native app will demand a team having deep expertise with the language and API of the said platform. Native mobile development results in truly indigenous experiences that take the most benefit out of a given platform. Thus, once you decide to provide your business with a digital presence, you will eventually start leaning towards this exact option and quickly make the obvious choice in its favor. Indeed, native environments are the best fit for a variety of applications as it offers higher performance, easy access to hardware controls, API integration, consistent look, and full functionality.  Native apps are also more secure and reliable.
It is preferable to engineer a native mobile application when developing mobile solutions based on video or game scenarios or apps with visually loaded design, navigation, and animations. It also becomes relevant when integrating hardware-related features, such as gestures, multitouch events, geolocation tracking, etc.
These apps are conceived and augmented for a specific platform. As a result, the app demonstrates an extremely high level of performance. They are exceptionally fast and responsive because they are built for that specific platform and are compiled using the platform’s core programming language and APIs without depending on the middleware’s such as plugins and web views. As a result, the app is much more efficient; which is especially important to performance – centric apps like games and heavy graphic apps.
The native mobile apps are developed using native software development kits (SDKs) which makes the user interface (UI) appear consistent with their platform. This ensures better user experience as the discrepancies between OS and app design is now minimized. These apps also comply better with the app store guidelines, because of their construction.

However, there also lies a downside to the use of a native app. The native app development is quite an expensive bit, which means that the expenses are doubled (or even tripled), depending on how many platforms you want to cover. The primary reason for this is posed by limited code reusability. While building exclusive apps on the two major platforms such as iOS and Android (or a third i.e. Windows), you staff two separate teams with different sets of expertise; engineer all the features in different ways and then fix quite a variety of different bugs. That means two separate apps, two codebases, two development teams, and expenses for all of it. 


Thursday, January 2, 2020

A Guide to Make Money with Mobile Apps In 2020



Mobile apps have started to hold a special place in today's world and within the matter of a couple of years, its development has exponentially risen. It can be considered as the most effective and simple form of displaying products and services for the owners or accessing those products and services for the customers. The convenience it has portrayed for the end-user is commendable and undoubtedly the business of apps only gets stronger. So, yes it is a lucrative business and will continue to flaunt extensive profits in 2020.
Apart from the giant companies like Facebook, Instagram, and Google, even the newly launched apps are gaining a good amount of profit. The requirement, of course, is a good and worthy app. There are two types of platform an app can surface- Android and iOS. App development has become extremely essential to flourish an online business. An Android app development company develops the android app according to the client’s needs and business plan. In the same way, iOS development is done to activate the app for customers. Another important aspect that you can make huge money with mobile apps if you focus on certain strategies and shape it according to your preferences. Let us take a closer view.
·         Revenue from ads- Earning through displaying ads in your app is one of the most popular and modest formulae to earn money. Google AdSense and Google AdMob have made this option even easier. You need to simply sign up for free and let AdSense decide the most suitable ads for your app. The more the number of clicks through your app, the more revenue you can generate. However, the number of ads should be such that the content of the app's page is not compromised.
·         Through subscription- If you own an app that is updated with interesting media like videos, music or content, you can charge a monthly fee from your users. For example- Hotstar offers some content for free while some other popular content for a subscription fee. On the other hand, Netflix doesn't offer any free content and is locked unless you sign in with a subscription.
·         Through In-app purchases- This is another commonly used strategy to earn a profit. The underlying concept is to launch a free version and make it superbly interesting so that the users are ready to spend an additional amount to access a premium version. This can be mainly used in gaming apps where you can keep the initial levels accessible and charge a specific amount to unlock higher levels. One thing worth understanding is that the app should contain interesting and engaging content to attract users.
·         Affiliate marketing- Incorporating affiliate links within your content can help in making a good amount of money. If the user clicks on your affiliate link and further buys the product, you will get a share of the profit. The more popular your app, the more people clicking the link. Affiliate marketing is the fastest-growing revenue-generator in today's digital world.